Rally Beijing – Moscow

The “Beijing – Moscow” Rally is one of the “World Without Borders” Travel Association top projects. The first Rally took place in June 2012 as the main event of the Year of Russian tourism in China.

The Rally was a real success, covered by all types of media both in Russia and China. It was also mentioned during the Closing Ceremony of the Year of Russian Tourism in China and the Opening Ceremony of the Year of Chinese Tourism in Russia as a top event of the program with the widest audience reach.

What this event was meant to achieve was attracting public and businesses attention to traveling by car in Russia and the challenges and problem thereof. Its other goals aimed to develop Russian regions’ tourism potential, induce foreign capitals into projects already in realization and Russian tourist resources promotion on the Chinese market.

The “World Without Borders” Travel Association organized this Rally with the help of both countries’ tourism authorities and foreign services, with occasional support from the Russian-Chinese Two-Way Years of Tourism Organizing Committees, headed by Deputy Prime Ministers of both sides. 

The Chinese company “Great Wall” provided 12 vehicles for the Rally.

The “Beijing -Moscow” Rally ran through 4 Chinese and 18 Russian regions before making its ceremonial finish on Moscow’s Red Square. About 15 Russian and 10 Chinese journalists from various media (TV channels, radio stations, magazines, journals, web sites). The Rally was well covered by Russian and Chinese key medias. Several stops were made along the way to hold special events in Russian regions, addressing the challenges and prospects of tourism by car and aimed at the medias and the tourism business community.

Russia’s regions tourism potential was fully displayed to the Chinese general public during the Rally. It also managed to attract Chinese tourists and investors to Russia and help the evolution of the mutual Russian-Chinese automobile tourism. The “Beijing -Moscow” Rally greatly contributed to intercultural exchanges development between select regions of our two countries. It was a good way of focusing the general public’s attention on automobile tourism and its development, as well as prompting the wayside infrastructure and transportation lanes development. Lastly, it greatly contributed to the creation of interregional travel itineraries.