Public Relations

National tourist product promotion on the in Russia itself and abroad is one of the main goals of the “World Without Borders” Association. This work would have been impossible without Public Relations. Сreating a positive, competitive image in the public’s eye as well as creating and promoting Russia’s image as a tourist oriented friendly country within the tourism sphere is PR’s main objective.

“World Without Borders” Association therefore pays considerable attention to journalists, organizing familiarization trips (fam trips) for them. Fam trips remain one of the most popular and effective PR tools in the tourism sphere. Also the Association holds press-conferences, briefings and presentations for Russian regions where Federal Agency for tourism officials as well as regional and municipal officials within the framework of any events it organizes.