“Russia today” magazine

Since 2008 the “World Without Borders” Travel Association has been publishing the “Russia Today” magazine in cooperation with the Russian Embassy in People’s Republic of China and with the support of the Ministry of Culture and Federal Agency for tourism of the Russian Federation. The magazine promotes Russia’s tourism potential and, being aimed at the Chinese audience, is therefore published in Chinese.

The “Russia Today” magazine is distributed by the Russian Embassy in Beijing, Consulate-Generals in the most important Chinese cities, by the “Russian tourism club” in Guangzhou and by Russian tour operating companies working on the Chinese destination. It is also distributed to the public during the major tourism and travel fairs in China, Hong Kong and Taiwan(CITM, BITE, GITF, ITE, ITF).

The magazine’s aim is to present Russia as a unique, mostly unexplored travel destination. In the magazine the Chinese tourism professionals find information on Russian tourism product exclusively available on the Chinese market, along with basic information on Russia’s most interesting tourism destinations and the country’s regions.

The magazine is a full-color A4 format with a glossy cover. Graphics take up no less than ½ of the magazine. Its bulk reaches 20 000 copies.

The “World Without Borders” Travel Association uses its 10-year experience in promoting Russian destinations on the Chinese tourism market to work as coordinator of the magazine’ s issue.